Fragrance, underwear,
and lifestyle campaigns.
CALVIN KLEIN.
Campaign, social, and e-commerce copy for fragrance and apparel launches across global channels.
Campaign: Concepting
& Visual Storytelling
[Times Square Installation]
E-Comm: CK One Essence Master Fragrance Copy
Campaign: CK One Essence Social Launch Copy
E-Comm: Eternity Amber Essence Master Fragrance Copy
E-Comm: My Euphoria Master Fragrance Copy
Paid Media: CK One Essence Campaign Launch Copy
RAF SIMONS’
CALVIN KLEIN
205W39NYC.
Luxury campaigns
and editorial storytelling.
Campaign, social, and e‑commerce content for global luxury and runway launches.
Campaign: Spring 2018 Launch Narrative
E-Comm: Kim Kardashian for Calvin Klein Jeans Email Module
Product: Brand Statement
Campaign: Pre-Spring 2018 Launch Narrative
Editorial: Andy Warhol Digital Feature
Campaign: Andy Warhol x Calvin Klein Launch Narrative
E-Comm: Hero Module
Email: Product Feature Module
Email: Product Feature Module
Email: Product Feature Module
E-Comm: Calvin Klein Home Landing Page
Press: Calvin Klein Jeans Est. 1978 Launch Text
Campaign: Calvin Klein x Fiesta Dinnerware Launch Narrative